Viewed as a part of business operations, social networking is a relatively new concept. Still, it has been used in various forms over the past decade. It is invaluable for marketing, customer engagement and many other support roles that involve attracting and retaining clients, as well as for internal communication and collaboration.
The unique element of social, the one that makes it stand out among many other efforts to interact with consumers, is the two-way nature of communication. And yet, the openness and interactivity of social media are precisely what makes it unique in terms of regulatory needs and business and reputational risk, which is why many companies still have serious concerns about the risks of using social media as a business tool.
However, there are systems and solutions that companies can put in place – like social media policies and archiving solutions – that minimize these risks and allow businesses to use social media effectively and securely.
In this eBook, you’ll learn about:
- the benefits of social media for business,
- the reputational and compliance risks associated with their unregulated use,
- the ways businesses can boost their social media governance and
- what companies should look for in an archiving solution in order to make the most of the social media.