While social networking, as a part of business operations, is a relatively new concept, it has been used in various forms over the past decade. It is invaluable for marketing, customer engagement and many other support roles that involve attracting and retaining clients.
The unique element of social, the one that makes it stand out among many other efforts to interact with consumers, is the two-way nature of communication. However, the openness and interactivity of social media make it a unique element in terms of regulatory needs, and many rules related to compliant storage of communications apply to conversations and individual posts on these networks.
This is one of the reasons why many companies still have serious concerns about the risks of using social media as a business tool. However, there are systems and solutions – like social media monitoring – that minimize these risks and allow businesses to effectively and securely use social media.
Check out this infographic which presents some aspect of social media you probably didn’t know you could monitor and archive: