Social networking is no longer a new concept in business operations. It’s invaluable for marketing or customer engagement and plays a major role in attracting and retaining clients. The unique element of social, the one that makes it stand out among many other efforts to interact with clients, is the two-way nature of communication. However, this openness and interactivity of social media make it unique in terms of regulatory needs. Many rules, laws and regulations mandating the compliant storage of electronic information now apply to conversations, post and messages on social networks.
This is one of the reasons why companies still have serious concerns about the risks of using social media for business. However, there are systems and solutions that minimize these risks and empower businesses to use social media effectively and securely.