Social monitoring keeps companies on brand, on message [Video]

August 27, 2015 by Jatheon

Social monitoring keeps companies on brand, on message

Social media is a powerful tool for businesses when it’s used correctly.

However, many companies are worried about potential problems with these platforms. Serious issues like accidentally revealing sensitive business information or hostile interactions with customers have dampened many organization’s enthusiasm for social networks and their potential benefits.

Social media monitoring is the answer for businesses worried about maintaining their reputations and staying in compliance with internal guidelines and external laws. With software that logs the messages sent and warns users or stops posts based on the content within, social media is no longer a potential problem. Instead, it’s a powerful platform for building relationships with customers, defining a brand and raising awareness of your company.

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