Social media capture growing in importance
Social media has gone from a popular trend to an entrenched part of many people’s daily lives on the Web.
While many people think of personal interactions when it comes to networks like Facebook and Twitter, there are a major business and commercial aspects to consider as well. Companies large and small use social media to interact with customers and fill customer service needs. Those conversations offer value to organizations after the fact, too – as long as they are accurately archived and indexed.
When unstructured social data turns into indexed, searchable information, companies can learn more about the opinions and preferences of their customers. With that analysis in place, businesses can then make decisions that drive revenue and increase customer loyalty.